Life Insurance eApplication UX Enhancement
A UX refresh of the eApp focused on creating an improved user experience across desktop and mobile devices. Determined UX enhancements that may help prevent user abandonment before completion.
Life Insurance Product Reviews Page
Collection of balanced reviews that highlight both strengths and drawbacks of the product. Designed to help shoppers make confident, well-informed purchase decisions.
Digital Asset Mapping across User Purchase Funnel
This project focused on creating a comprehensive digital asset map to clearly visualize how landing pages, product pages, and email communications support users throughout the purchase journey.
