Hello, I’m Vikas Sahu.

UX Designer and Strategist focused on designing research-led experiences that balance user needs and business goals.

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My Approach

User-focused, Insight-driven

Design decisions rooted in user research and data to solve real problems with clarity and impact

Strategic UX thinking

Align user experience with business goals, turning complex challenges into scalable solutions

Collaborative & Iterative

Ability to work with cross-functional teams to test, refine, and deliver intuitive, high-quality experiences efficiently

Design approach

  • 7+ Years of Design Experience

    Unified digital strategy across web and mobile platforms

  • Accessibility in Design

    Translating user behavior and insights into accessible UX

  • Design Thinking

    Turning complex problems into clear, human-centered solutions

Life Insurance eApplication UX enhancement

A UX refresh of the eApp focused on creating an improved user experience across desktop and mobile devices. Designed UX enhancements to help reduce user abandonment before completion.

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Case Studies

Life Insurance product reviews page design evaluation

Collection of balanced reviews that highlight both strengths and drawbacks of the product. The page is designed to help shoppers make confident, well-informed purchase decisions based on authentic customer reviews.

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Digital asset mapping across user purchase funnel

This project focused on creating a comprehensive digital asset map to clearly visualize how landing pages, product pages, and email communications support users throughout the purchase journey.

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Testimonials

"Vikas values the customer experience and seeks those insights and passes them along to help others. And he keeps the environment positive with his sense of humor."

Life Insurance team member

"I appreciated how Vikas presented user insights. He made the findings visually engaging, easy to follow, and accessible for cross-functional partners."

Medicare Product team member

Frequently Asked Questions

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  • I follow a user-centered design approach: research → define → ideate → prototype → test → iterate, ensuring solutions align with both user needs and business goals.

  • I use a mix of qualitative and quantitative methods, including interviews, surveys, usability testing, and analytics with SEO recommendations, to deliver actionable insights that inform design decisions.

  • I work with tools like Figma, Adobe XD, and platforms like Usertesting.com to ideate, prototype, and evaluate design solutions effectively.

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